Chapter 4 provides a brief overview of art fairs, reporting on sales, attendance, exhibitors, costs, and other key variables. It includes an analysis of the content of fairs in terms of the gender and level of acclaim of the artists exhibited, and reveals some key findings from high net worth (HNW) collector research in relation to attendance at fairs and other events. It also considers some of the wider issues related to the environmental impact of art fairs and the sustainability of the art market.
Art fair sales were estimated to have reached $16.6 billion in 2019.
Estimated Art Fair Sales 2015−2019
Dealers reported that 15% of these sales were made before the fair ($2.5 billion), 64% during the fair ($10.6 billion), and 21% after the fair
Art Fair Sales Share 2019
The share of dealers’ annual sales by value made at art fairs has grown from less than 30% in 2010 to 45% in 2019, declining 1% year-on-year from 2018.
Share of Reported Dealer Sales at Local vs. International Art Fairs 2010–2019